A viral response to short teasers of Micah Million’s latest single Hit You Up on Instagram and Twitter have seen this become one of the most talked about rap singles as we go into the new year.

The 18 year old South London musician is not just on top of trends but also now setting them with a unique mix of addictive hooks, street life lyrics and accessible melodies set in the midst of the internet generation. Hit You Up is due for full release on all major platforms in early January. It was produced by Italian hip hop & rap producer ZioMC and the slick visual was directed by Cordell Jay. Watch below via GRM Daily.

Micah Million rightfully earned a massive buzz in the build up to Hit You Up: along with totalling over 1500 Twitter RT’s of clips, teasers of the release on Micah’s Instagram gained over 2,100 comments and 23,000+ views across the space of the last three weeks. Hit You Up is Micah Million’s cool and modern take on UK rap. He has gone for a softer sound than previous tracks 10’s and 20’s and LWYD. The video shows Micah Million going about day to day street life trying to not get himself into trouble with the tracks love interest for prioritising the paper chase. It’s light hearted but has a definite realness about it.

Along with 10’s and 20s and LWYD, Micah Million’s freestyles and live slots have kept a buzz growing around his name. His debut SBTV warm up session has seen over 24k Youtube views in two weeks with flawless listener feedback, a Link Up TV freestyle over the iconic XX intstrumental saw equally strong recognition for his smooth and real rap flows. Micah Million has also had recent notable live performances supporting Che Lingo, Potter Payper, Ets, Lyrical Strally & more. This is just the start of an exciting journey for the 18 year old South London rapper.

Full release in early January. 

 Prod. ZioMC @ZioMCOfficial – Directed Cordell Jay @CordellJay – Micah Million @micahmillionuk